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Founder of Florida Media Strategies LLC, a strategic public relations and communications firm serving a diverse group of national and statewide clients. In a past life, I was a Pulitzer Prize finalist, newspaper reporter, editor, and political columnist. Today, I help clients create ways to tell their stories and engage constituencies in the marketplace of ideas and commerce. One client's needs might be met through publication of a quarterly magazine while another's might be as simple as a news conference or as complex as the creation and execution of a comprehensive social media strategy. Strategic communications today can utilize an almost dizzying array of media tools, technology and outreach techniques. The essential thing is to know which to use and when.

Friday, April 17, 2009

Webcasts: How to capitalize on the "green" movement

Upcoming Webcast (next week) that may be of interest:

Five days of expert insights and advice from industry-leading experts on how your business can capitalize on the "green" movement. You'll learn how to leverage sustainable business practices to enhance your corporate image, increase profitability, and improve operating efficiencies. http://www.brighttalk.com/summit/greenweek

Each day focuses on a particular topic: corporate social responsibility and sustainability, water management, green building, green IT, and green marketing.

WHEN: Monday, April 20 through Friday, April 24 - see the event page for specific times, topics, and speakers. (The webcasts will also be immediately recorded and viewable on-demand.)

PRESENTATIONS:

Day 1 (April 20): Keynote Speakers - Jo Mackness (Executive Director at the UC Berkeley Haas School of Business Center for Responsible Business) discusses Corporate Social Responsibility and the Next Generation of Business Leaders and William A. Swope (Vice President; General Manager, Corporate Sustainability Group at Intel Corporation) shares Intel's Approach to Sustainability.

Day 2 (April 21): Water Management - Discover the most effective ways to save money, promote environmental awareness, and improve resource and facility management. Topics include: (1) Introducing the Alliance for Water Stewardship, (2) Water and Information Management, (3) Building Water Sustainability into Intel's Business Processes, (4) Global Water Trends and the Corporate Response, and (5) Is Water the New Carbon? Corporations Expand Their Strategies.

Day 3 (April 22): Green Building - Learn how to cut costs with efficient building design, and reduce environmental impacts from a planning and building perspective. Topics include: (1) Incentives & Mandates: Regulatory Future for Green Building, (2) Building & Operating Green in 2009-Challenges & Successes in S.F., (3) The Carborexic City, (4) Nanotechnology for Green Building, (5) Sustainability Requires Durability, (6) The Environmental Impact of Buildings: An Inconvenient Truth, (7) Practical Steps for Deep Green Remodeling, (8) The Myth of Sisyphus: A Roadmap to Greening Our Buildings, and (9) Greening our Architectural Heritage.

Day 4 (April 23): Green IT - Spans strategic issues on "going green", as well as practical tips and techniques for busy IT professionals. Topics include: (1) Green IT Assessment: Manage what you Measure, (2) The Carbon Intent Project - Using ICT to reduce CO2, (3) A User's Perspective: Sustainable IT at Intel, and (4) Introduction to Climate Savers Computing Initiative: the IT Power Problem, simple actions to improve your business results and lessen your environmental impacts.

Day 5 (April 24): Green Marketing - Leverage consumers' growing interest in purchasing products and services from companies with strong "green" messages. Topics include: (1) The Ten Signs of Greenwash (and how to avoid them), (2) Profile In Excellence: Hewlett-Packard Co: Green Trade Shows, (3) Are Teens Willing to "Go Green"?, (4) Key Insights into the Sustainability Consumer, (5) Eco-Marketing: The Intel Approach, and (6) Save the Buyosphere! Selling Green in the Age of More, More, MORE.

Signup to attend any or all of the free webcasts at: http://www.brighttalk.com/summit/greenweek

You will be able to attend any or all of the webcasts, submit real-time questions to presenters, and vote in audience polls. If you are unable to attend the webcasts live, you can view them afterwards on-demand.

BrightTALK™ Webcasts
Webcasts Worth Watching
www.brighttalk.com

About BrightTALK:

BrightTALK is devoted to making webcasting the ultimate business tool for transferring knowledge. BrightTALK offers vibrant exchange of ideas as either a presenter or a viewer with live, interactive access to the world's top thought leaders.
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